Ed Fella Project: A01 - Daniel Alexander Research

Daniel Alexander is a photographer who mainly studies travel, the deconstruction of appliances and lettering. Alexander worked on a book titled ‘Lettering: A Reference Manual of Techniques’ which was written by Andrew Haslam and Alexander too the photographs depicted within the book. The book was produced over the course of here years and it documents over 100 different lettering processes on location. For this project Alexander closely looked at lettering, and his close ups of signs and different lettering is very similar to that of Ed Fella, despite their photographs being used for completely different purposes. Fella’s to fuel his graphic design focus on lettering and Alexander’s for his informative book. His photographs are taken from numerous locations from America to the far east. Alexander views lettering as a prominent aspect of our lives that is visible everywhere, ‘from the name on the wrist tag the mid-wife writes, to the epitaph the mason cuts on a grave stone’. His book aims to make a comprehensive explanation of the processes though which this lettering is created and reproduced.

I think that although Alexander’s work is vey detailed and the lettering is always accurately documented it does not have the same well structured and visually stimulating presentation that Fella’s has. His pictures do not focus on a specific aspect but merely the whole area of the lettering. Daniel’s work focuses mainly on different styles of lettering where as Fella concentrates on zooming in on the vernacular eye catching signs of everyday life.